taking a look at persuasion at work in the old medium of flyers today.
Shopify is great for selling but has nothing for making appointments. Ever try to close a big sale without an appointment? Accept more appointments easily.
Shopify has terrific SEO, but you may have broken the structure with your customizations. here are the 3 most common issues and their solutions.
A pure B2B product, with no social media virality and low customer LTV. How do you do online marketing to win?
how do you get started in a market where competition was well established before you entered?
Here is the presentation for my presentation at the Singapore Startup Marketers' Meetup on 4th August 2014 at The Hub.
Can page title make a real difference to your search engine ranking? What can you do for free to get higher ranking? Check out the full list here!
A quick example of display ads with granular targeting done right
The epic blog post about quality score that you've never read. Reduce cost even while you increase conversions.
If your company's business is a small niche, how do you claw your way to more organic search traffic?
99% fat free marketing! Learn 1 tip to stretch your marketing budget by 300%!
In 20 minutes, learn how I topped Google rankings for my wine store without spending a cent.
What is Whatsapp's website for? Press? Downloads? Does it convert well? Why or why not? Read on to find out.
Introducing the Lean Metrics blog, talking about SEO, SEM, Conversion Rate Optimization and more. Join the conversation.